Garnier

Garnier

Awareness Campaign

Awareness Campaign

Garnier

Garnier

Awareness Campaign

Awareness Campaign

AGENCY Publicis Pixelpark  ·  CLIENT Garnier  ·  JOB Concept, Art Direction, Typography

Garnier asked for more awareness, customer engagement, hair care tutorials and product promotion for the Fructis hair care series. We created a campaign that combined everything. Yay!

Edgar cards – affordable drive to web

The need was an affordable medium at the most important touchpoint "Nightlife" of our targetgroup. Eyecatching Edgar cards have been the perfect solution.

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Engagement, hair care tutorials and product promotion

A landing page was the central hub for everything. We asked our customers to publish photos with a short statement about their hair. Every participant had the chance to win a promotion package with the Fructis hair care series. Short tutorials rounded it up.

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Thanks for watching!

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